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What the company is doing

SunTrust is a bank with a registered office in Atlanta, Georgia, and has about 1,800 branches in the south-east of the United States. It is ranked 329th in the list of Fortune 500 and 345th in the list of Forbes Global 2000. The firm trades a part of its shares at the New York Stock Exchange and has a present market capitalization of $27.47 billion.

How big it is

A diversified customer base throughout the US that focuses on operations in Florida, Georgia, Northern Carolina, Tennessee, Virginia, and the District of Columbia, SunTrust offers a wide variety of banking and financial service providers.

The history of the brand

In 1985 SunTrust Bank was formally incorporated as it stands. It has its origins in 1891 and its establishment in Atlanta, and its predecessor was Commercial Travelers' Savings Bank (later known as the Trust Company of Georgia). In 1985 Georgia Trust Company merged with SunBank Inc, a bank organization that had a history stretching back to the early 20th century and was the founder of SunTrust.

The course of the company

SunTrust organizes its activities into three main spheres:

Consumer Banking and Private Wealth Management, which offers a variety of wealth and asset management services, as well as consumer-focusing products such as deposit and credit services;

Wholesale Banking through which the business offers services to institutional customers. Such services include working capital finance, conversion of currency, and trade transaction services;

Mortgage Banking, where a variety of mortgage and loan services is offered by the firm.

A Corporate and Other Segments are also run in SunTrust. They include management of the corporation's portfolio of investment securities, long-term debt, end-user derivatives, short-term liquidity, and financing operations management of the corporate balance sheet and real estate properties.

Corporate goals are statements describing plans that need to be changed within an organization. This covers both long-term and short-term priorities. Goals have to be SMART (Specific, Measurable, Attainable, Realistic, and Time-bound).

SunTrust gives its customers value in these directions:

Its market role and reputation as a trustworthy banking and financial services company for its customers with a strong reputation in the banking sector;

Its broad product range and the company provides international services that clearly meet the requirements of a diverse client base, including individuals, corporations, banking, and government institutions;

The company's financial strength has substantial reserves, and favorable long-term debt scores have been awarded by major credit agencies;

The company is open with its services to its customers across different platforms such as a US branch network and online banking and mobile channels, making it easy to access and use the company's services.

The business employs a large team of highly skilled financial professionals across its organizational divisions and a team of expert market managers with industry knowledge and experience.

Mission and vision

The bank is aiming to become one of the largest institutions in the banking industry, not only in the United States but worldwide. The banking sector is a leading provider of efficient and reliable solutions and services by which individuals, companies, and organizations can control and improve their finances.

Locations: 1132 locations in 37 states and 508 cities.

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Health Score: Excellent

Categories

  • Loans
  • Banks
  • Commercial & Savings Banks
  • Financial Services

Amenities

  • curbside pickup
  • accepts credit cards
  • offers takeout
  • bike parking
  • offers delivery
  • contactless delivery
  • drive-thru

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